Erfahrungsbericht

Lego (Regional H.Q. for Asia Pacific located in Singapore)

Unternehmen

Lego

Job-Titel

Unternehmen/ Job

Standort

Billund

Zeitraum

April 1997 - August 1999

Position

Job

Bewertung von

Anonym

Gesamtbewertung

4

Lernerfahrung und persönliche Entwicklung

5

Kooperation untereinander

4

Karrieremöglichkeiten

3

Spaß

4

Unternehmenskultur

4

PRO:

  • Free working environment, cool products, massive resources, fun, adventure, travel, imagination, and a lot of goodwill whereever you go

CONTRA:

  • A bit too Danish at times, lack professionalism intenally at times

Gesamtfazit

Yes definately, remember you make it happen. You will mold the experiences that you have at LEGO. The changes I would recommend are already being implemented.

Beschreibung der Arbeit

Responsible for the Implementation of the LEGO Truckshow Asia, the biggest marketing initiative that the LEGO Group has ever ventured in Asia Pacific Partly responsible for production of regional TVC. Partly responsible for the implementation of LEGO Club Magazine. Implemented LEGO conferences. Updated regional directors on market and competitor trends. Initiated and succesfully negotiated several regional and local Co-promotion deals. Implemented LEGOs presence at Singapore Design Forum 1998. Co-responsible for the successful revelation of the LEGO brandstatement with Singaporian kids playing LEGO Mindstorms over the Internet with UK kids. Educated sales-force personal on merchandising and sales. Acted as regional management support Initiated and implementated www.lego.com/truckshow Etc.

Diese Persönlichkeit passt ins Unternehmen

Although it is an International company, you will probably be shocked if you are a foreigner. The H.Q. in Billund is very Danish, and is placed in the countryside. If you have a good idea and can argument for it - you will be give the resources necessary It is not a stressfree environment, there is a lot of activity, but there is no back-stabbing - its is a nice place to work.

Empfehlung

Tip: Don't be ordinary but be yourself - and that goes in any job.... I believe the personal department has been outsourced - sorry But be cheeky and aim high...

Das Interview

Ablauf des Interviews

I came in the back-door, by being very cheeky and very persistent. LEGO does not react immediately, but when they do react they move fast.

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